机器翻译,已尽力保留原意与数字
内容摘要
马斯克首次与 Twitter 员工举行全员问答会的完整音频;在收购期间,他回答了有关言论自由、机器人账号、裁员和远程工作的问题。
Full audio of Musk's first all-hands Q&A with Twitter employees, fielding questions on free speech, bots, layoffs and remote work amid the acquisition.
中文实录Transcript
56 个段落
第 1 段
好的,大家好,感谢大家参加这场与埃隆的特别问答会。埃隆,非常感谢你加入我们。公司里所有人一直都非常渴望现场直接听到你的声音,我们也都很感谢你,呃,今天加入我们。谢谢邀请我,呃,很高兴能够和大家交谈。由于我们开始得晚了,我就直接,直接继续,把时间交给莱斯莉,让她为我们主持这场问答会。好的,听起来不错。太棒了,谢谢。嗯,我们有很多内容要谈,非常多内容,所以我要问你一个通常在最后才会问的问题,那就是,你知道,如果有些内容我们没有谈到,你会不会在某个时候回来参加第2部分?哦,会的,当然。好的,太好了。好的,所以你有一些喘息空间。那么,嗯,我确实把这看作是
第 2 段
一场对话的开始,显然是与整个公司的对话,然后也是在接下来未来的几周、几个月乃至更久,与各个团队和领导者的对话。所以我们才刚刚开始。嗯,好的,所以我要把视角一直拉远,谈谈我们今天实际上为什么会在这里相聚,那是因为你热爱 Twitter。嗯,是的,我想明确这一点,我热爱 Twitter。事实上,我确实发过推文说,我热爱 Twitter。你确实发过。那么请告诉我们,多说一些,你为什么热爱 Twitter?还有,你当初为什么想买 Twitter,现在又是否仍想买 Twitter?嗯,让我们看看,我的意思是,我发现,比如,我从自己在 Twitter 上读到的内容,以及从人们,呃,创作的,嗯,那些图片、视频、文字和表情包中学到了很多,嗯,我还发现它是发布消息的绝佳方式,或者如果我想,如果
第 3 段
我想说些什么、发布一项公告,嗯,我认为 Twitter 是做这件事的最佳方式,嗯,它就是会立即传达给所有人,嗯,而且,嗯,你知道,我算是已经开过这个玩笑了,但是,呃,你知道,有些人用头发表达自己,我用 Twitter。所以,嗯,你知道,我发现它是,呃,是的,嗯,与很多人同时沟通,嗯,以及把信息直接传达给人们的最佳,呃,论坛,嗯,你知道,在过去,为了,为了让某个人读到某件事,你必须发布一份新闻稿,或者,然后你希望传统媒体会报道这份新闻稿,接着他们又不会完全按照你希望的方式来报道它,嗯,我一直觉得那些,比如老式的
第 4 段
新闻稿莫名有点,真的相当奇怪,因为你是在写一份关于自己的新闻稿,这算是,呃,媒体的某种东西,它就像,它过分地,有些过分奉承,就像主要是某种,你知道,宣传主义式的,事实上非常具有宣传性,嗯,然后希望媒体写些有利的东西,而他们通常不会,嗯,而且,你知道,我认为那实际上可能是我使用 Twitter 的最大原因之一,这样我就可以直接与人们交谈和沟通,而不是透过媒体的视角,嗯,而且,你知道,我认为媒体显然有一个重要角色要发挥,但是,呃,任何读报纸的人都知道,它是透过一个相当负面的视角传达出来的。所以,你知道,我不得不说,有多少篇报纸
第 5 段
文章是你读到的正面文章,又有多少篇新闻文章是你读到的负面文章?正面的占比是多少,负面的占比是多少?然后当你读到相关内容时,你知道,它显然绝大多数都是负面的,嗯,然后当你,当你在,嗯,这个“报纸”是一个过时的说法,呃,在新闻中读到某件事,嗯,而那是你实际上亲自了解情况的事情时,媒体有多少次报道对了?嗯,我会说几乎从来没有,不是从来没有,但几乎从来没有。所以,呃,你知道,这是一种让,让人们彼此直接沟通的方式,嗯,而不是透过负面视角,而且,嗯,我认为这对世界极其重要。所以我算是在滔滔不绝地谈这个,但我认为这相当重要。
第 6 段
嗯,而且,嗯,你知道,我曾发表过一些评论,说 Twitter 有点像一个数字城镇广场,嗯,但实际上远不止如此,因为,你知道,你不可能把那么多人放进城镇广场,但在 Twitter 上,你必须与数百万人交流,嗯,这是一件极其重要的事情,而且我认为,对于一个正常运转的,呃,民主制度,或者说要良好运转,这是必不可少的。我认为拥有言论自由,嗯,以及能够沟通,是必不可少的,是的,就是能够自由沟通。嗯,现在,你知道,关于祭司言论的那些东西,需要是,你知道,它是在法律范围内的言论自由,所以并不是,我绝对不是在建议我们,你知道,嗯,就公然藐视法律,因为他们希望它
第 7 段
在那种情况下会被关闭,嗯,而且,而且我认为还有,嗯,这种言论自由和传播自由,而且,呃,你的言论自由是一回事,因为,比如任何人现在都可以直接走到时代广场中央,说任何他们想说的话;他们直接走到时代广场中央,否认大屠杀。好吧,你阻止不了他们,他们就是会这么做,但这并不意味着你必须——这需要被推广给数百万人。嗯,所以,嗯,所以我认为应该允许人们说,你知道,相当离谱但仍处于法律权衡范围内的话,不过,不过这样它们就不会,你知道,不会被放大,不会获得,你知道,大量传播。嗯,而且,嗯,我认为 Twitter 的一个重要目标应该是努力尽可能纳入
第 8 段
尽可能多的全国民众、尽可能多的全世界人口。嗯,所以目前,你知道,世界上使用 Twitter 的人只占相对较小的比例,确实只占很小的比例。如果按日活跃用户来算,假设是,比如说,2亿,嗯,地球上有,你知道,80亿人,那就是7.
第 9 段
8十亿人不在 Twitter 上,所以这是一个相当大的数字。嗯,实际上我认为,你会希望 Twitter 上的人尽可能多,你会希望它尽可能具有包容性,呃,覆盖最广泛的人口群体。嗯,而要实现这一点,人们必须喜欢待在 Twitter 上。所以,如果他们遭到,比如说,骚扰,或者感到不舒服,呃,他们就根本不会使用 Twitter,而且他们,你知道,所以,你知道,我们,是的,我们必须在某种程度上取得这种平衡,你知道,允许人们说他们想说的话,但、但、但同时也要让人们在 Twitter 上感到舒适,呃,否则他们根本不会使用它。它会是,你知道,它会变得相当小众。嗯,但我认为,在增强 Twitter 的核心技术和服务方面,也有很多、很多事情应该做
第 10 段
嗯,比如现在,如果有人做,呃,比如说一个视频,假设一位内容创作者做了一个视频,那么他们会把那个视频放到 YouTube 上,然后只是从 Twitter 放一个指向它的链接,因为他们能在 YouTube 上通过自己的内容获利,但在 Twitter 上不行,而且我认为,如果你想让人们把内容放到 Twitter 上,而我们确实想,嗯,那么有一种让内容创作者通过那些内容获利的机制会非常重要,所以他们可以同时发布,可以把它发布到 YouTube,也可以进入 Twitter,但我觉得现在很荒唐,你知道,呃,内容创作者会利用 Twitter 给他们的 YouTube 视频引流,因为,你知道,他们就是这样谋生的,嗯,而那真的应该
第 11 段
在 Twitter 上,嗯,比如我们基本上想解决人们不用 Twitter 的原因,比如为什么、为什么没有更多人使用 Twitter,以及为什么人们会点击离开 Twitter,如果我们能,嗯,解决这些原因,那么、那么就会,他们会更多地使用 Twitter,也会从这个、从,你知道,从这项服务中获得更大价值,而且,嗯,而且,呃,你知道,如果,但如果我,嗯,你知道,想到比如、比如中国的微信,它实际上是一款非常、非常棒的应用,嗯,但中国以外没有微信小册子,我认为这里确实有机会创造那种,嗯,有点,你知道,你在中国基本上生活在微信上,所以,嗯,因为它非常有用,而且,呃,你知道,对你的日常生活非常、非常有帮助,嗯,我认为,如果我们实现了那一点,或者哪怕只是通过
第 12 段
Twitter 接近那一点,成为一个事件、一个成功,嗯,希望那、那就是、那是,你知道,真的,我真的在那里讲了很久,但,嗯,我不必详细阐述其中任何一点。是的,不,这很好,而且稍后我们会更深入地讨论言论自由和政策,所以我确实想再回到这个话题,实际上,嗯,但就你而言,你显然对 Twitter 的这些问题、那些运转不好的地方,或者实现可能性的障碍,有很多想法,嗯,你怎么看待自己收购这家公司,是这些、是这些在某种程度上助长了你收购这些公司的愿望,还是你怎么看这些事情,嗯,在某种程度上汇合到一起,以及什么,比如怎么,你围绕这件事的思考过程是什么,嗯,嗯,当然有,嗯,一个持续存在的挑战,或者 Twitter 在
第 13 段
嗯,在机器人什么的账户和垃圾账户方面,嗯,你知道,Twitter 上仍然有相当多的加密货币骗局,嗯,它已经,比如,已经有所改善,但看起来仍然有相当一部分,嗯,还有一些人,他们不一定是机器人,但他们可能在运营,你知道,一个人运营数百个账户,嗯,并试图让你、试图让它们看起来像一个个独立的人,但它们并不是,所以,嗯,你知道,我认为这,而且我,很多内容有点是在重申我公开说过的内容,但实际上也是在 Twitter 上说过的,嗯,呃,为了让人们信任 Twitter,我认为有透明度极其重要,所以这就是为什么我主张让算法开源,这样人们就可以,呃,批评它、改进它
第 14 段
识别潜在的错误或偏见,但什么是透明的,透明度会不断增强信任,嗯,所以我认为这就是,嗯,非常重要,比如,是的,任何任何以自动化方式发生的事情都应当,嗯,开源,并且,呃,你知道,清晰明确;而且,如果 Twitter 内部有人对某条推文采取了任何行动,去,嗯,你知道,呃,深度提升或降低提升或对推文做些什么,那就应当在推文上非常清楚地标明,这样人们就不会,嗯,你知道,在并无恶意的情况下将其归因于恶意,嗯,所以,嗯,但当它令人费解时,人们就不知道该怎么想,有时会往最坏处想,呃,而实际上并非如此,所以我认为那个价格极其重要,然后然后只是为了
第 15 段
系统的实用性,嗯,清除掉,嗯,某种水军农场以及高级的东西和垃圾信息,是极其重要的。嗯,我对此有一个想法,我认为,嗯,它是,是可能奏效的,也就是说,你知道,目前只有Twitter Blue,但如果你开通Twitter Blue,你在系统中的身份完全不会改变,比如你看起来仍然像一个普通的用户ID。但我认为,如果有一个小小的,你知道,Twitter Blue认证标记,不是像名人那样的认证,而是至少通过Twitter Blue付款进行认证,嗯,只需使用支付系统中的纸张、支付、你的银行业务来完成身份认证,嗯,我认为很多人会觉得,好吧,那很,那是,呃,有某种标识会非常有帮助。
第 16 段
它显示在我的名字旁边,嗯,表明我,我很可能不是机器人或垃圾账号,也不是一个人操作多个账号中的一个,嗯,而且,嗯,你知道,我记得那大概是每月3美元。我认为这会非常有帮助。然后,呃,然后还可以根据谁在这种更宽泛的意义上通过了认证,来优先排列,呃,评论和,嗯,你知道,提及之类的内容,这里所说的认证是指,你知道,你通过了Twitter Blue认证,嗯,就是把它排在,没,没有认证的人之上。所以系统仍然会提供完整的读取权限,人们也有系统的写入权限,但是,但是取而代之的是,你基本上,呃,嗯,任何,呃,任何推文或我们的操作都会根据谁通过了认证来确定优先级,然后数量非常庞大的
第 17 段
人们可以得到认证。关于这一点,我接下来还会问几个问题,但既然你提到了信任,我想问一个员工提出的有关信任的问题。嗯,他们说,Twitter 有很多非常出色、聪明、有才华的人。我们能做些什么来赢得你的信任,而你又会做些什么来赢得我们的信任?嗯,你知道,我认为,信任要靠行动来体现。嗯,所以,嗯,你知道,我说话往往极其字面化。嗯,所以,你知道,理想情况下,人们不需要读懂弦外之音,只需读字面上的话即可。嗯,而我谈到 Twitter 时所说的那些事情,我认为都需要实现,才能让它,嗯,你知道,真正更上一层楼。我的意思是,我认为 Twitter 有这样的潜力
第 18 段
而且,你知道,可供一个订单银行、供更多人使用,嗯,也让更多人觉得它有用。嗯,不,你知道,目前我猜大概是全世界的4%或4%之类的,我不知道,我说乐观估计是全世界的4%或5%觉得Twitter有用,而或许全世界50%的人都可能觉得Twitter有用。嗯,所以我想采取任何能够促成这一点的行动,而且,嗯,你知道,呃,你知道,我非常像是,呃,这、这正如我不会说它本质上是一个信任问题,更像是,如果有人在完成有用的事情,嗯,那很好,但是如果、如果他们没有在自己身上完成有用的事情,那就会问,好吧,他们为什么还在公司?嗯,所以其实就是,嗯,比如我们需要改进
第 19 段
课程技术,呃,改进设计,嗯,而且[音乐],你知道,所以信任是由此产生的。是的,我的意思是,信任,是的,它不是,它就像,你知道,如果有人能把事情做好,很好,我喜欢他们;如果他们不能,我不喜欢那样,那么我就不喜欢。事情非常简单。我们能不能,我想继续讨论员工以及我们如何工作这个话题。嗯,所以分布式工作一直是我们战略的核心。嗯,我们大多数人采用混合模式工作,大约 1500 人全职远程办公。嗯,我们知道,你最近曾经,你知道,向 Tesla 的高管发了一则关于远程工作的通知。你能否分享一下你对远程工作的看法,尤其是针对 Twitter 的看法?是的,所以,现在 Tesla 生产汽车,而你无法远程生产汽车。嗯,显然
第 20 段
它们,它们,你必须在一座大型工厂里生产汽车。嗯,还有供应链,以及、以及,你知道,你必须把零部件运进来,然后,你知道,把它们组装起来,再把汽车运送给车主。嗯,所有这些事情都必须亲自完成,因为它们就是,从物理上来说不可能远程完成。现在,Tesla 有些岗位的工作可以、可以远程完成,比如软件或设计。嗯,而且,呃,所以,你知道,我认为即使在这种情况下,你仍然应该力求当面完成工作。嗯,但如果某人在自己的工作上表现卓越,那么即使远程工作,他们也有可能保持高效。所以,呃,对于、对于 Tesla,我只是要求提供一份名单。嗯,你知道,经理必须确认他们,嗯,他们是一名
第 21 段
出色的贡献者,而如果他们确实如此,就可以远程工作。嗯,所以我认为这相当基本。嗯,远程工作确实会造成一些损失,因为这会削弱团队精神,而且,你知道,这就像,很难,你知道,比如说,如果你只是,确实、确实,亲自到场在某种程度上很重要。嗯,至少有些时候如此。所以,就像他所说的一件事,即使有人远程工作,他们也会偶尔到办公室露面,这样他们就能认出同事,而不会出现,你知道,你不得不沿街走着,从同事身边经过,而他们,你甚至认不出他们的情况,那样就不好了。是的,不,我认为这、这让事情变得非常清楚,也与我们的情况完全契合
第 22 段
就我们的工作方式而言,所以谢谢你澄清这一点,这个话题对我们真的很重要。嗯,我想继续讨论员工以及已经提出的一些问题。嗯,这个问题是关于薪酬和福利的。大多数人,尤其显然是在这里的人,都习惯于为上市公司工作。嗯,你能否稍微谈谈,作为一家私营公司,你们在 SpaceX 如何向员工提供薪酬?它是如何运作的?对于成为私营公司后的 Twitter,你计划采取什么方式?是的,所以,嗯,我认为 SpaceX 兼具两个世界的最佳之处,每个人都会获得股票和期权,但是,嗯,我们不必面对作为上市公司所面临的所有挑战,也就是这些东西可能一天涨、一天跌,那会让人相当分心
第 23 段
嗯,而且人们还要受制于做空者和,嗯,集体诉讼,总的来说,这就像被关在公开示众的颈手枷里,而他们应该整天朝你扔西红柿。嗯,所以,但是 SpaceX 仍然提供流动性,因此每、每 6 个月,SpaceX 都会举行一次流动性活动,员工有机会出售自己的股份。嗯,而且在公司的整个存续期间,这种做法一直非常有效。所以我认为,类似的方式对 Twitter 是合理的。因此仍然会有库存期权等所有这些,只是每年举行 2 次流动性活动。很好,谢谢。关于远程工作的问题,我们正在收到一些实时反馈,我只是想确保再追问一下。嗯,你对 Twitter 远程工作和分布式工作的态度,你是
第 24 段
我从你这里听到的是,只要远程分布式工作富有成效且有意义,人们在重要时刻到场,并视他们的工作而定,你就支持这种工作方式;这是准确的表述吗?是的,我的意思是,倾向肯定需要强烈偏向当面工作。嗯,但、但是,如果某人,呃,表现卓越,那么,嗯,远程工作也可以。嗯,但基本上,如果他们、如果他们的工作产出很出色,那么远程工作就、就没问题。远程工作时,沟通确实会受到一些影响,你知道,因为如果你和熟悉的人在一起,而他们就在,你知道,几张桌子以外,那么实时沟通就非常容易。呃,但如果你们身处不同的实际地点,这样做就要困难得多
第 25 段
所以我确实想强调,这种倾向非常、呃、偏向当面工作。只是、但是,如果某人,呃,非常擅长自己的工作,却只能远程工作,然后因此解雇他们,尽管他们的工作非常出色,这显然会很疯狂。所以我肯定不赞成那些像是疯狂的事情。嗯,我赞成能够发展业务并使其变得更好的事情。谢谢。嗯,关于裁员的问题。嗯,我们已经收到了员工就这一点提出的几个问题。嗯,显然,他们读到了 Tesla 最近的季后赛。嗯,你能否谈谈你如何看待 Twitter 的裁员问题?嗯,我认为这取决于,嗯,你知道,公司确实需要变得、变得健康。所以,我的意思是,现在成本超过了
第 26 段
收入,所以这就是、这不是、这不是一种理想的处境。嗯,因此我不必成为对、对人员上限和支出的某种合理化调整,以使收入高于成本,否则 Twitter 根本就无法、无法生存,或者,你知道,无法增长。嗯,所以[音乐],是的,我认为这只取决于,你知道,但是当我说任何明显是重要贡献者的人都不必担心时,比如我、我不会,你知道,我不会采取破坏公司健康的行动。嗯,所以,你知道,嗯,是的。埃隆,与此相关的一个问题:随着你显然在学习并获取信息,同时我们越来越接近这笔交易完成,嗯,你觉得自己对哪些方面算是有了深入的理解和掌握
第 27 段
而你觉得有哪些领域是自己想要更深入地钻研、理解和学习的?嗯,我当然,我的意思是,我对产品有很强的、很深入的理解,因为我,实际上每天都使用 Twitter。嗯,而且,你知道,我认为自己对,嗯,你知道,从产品角度看 Twitter 如何运作有非常好的理解。嗯,我理解得比较少的是,你知道,嗯,你知道,比如、比如这种,呃,机器人垃圾信息,或者、或者,你知道,多用户账户,基本上任何会影响可货币化每日用户数量的事情,那、那可能是我最担心的问题。嗯,因为这确实是推动广告收入以及订阅收入的因素。嗯,所以,嗯,而且实际上 Twitter 的、你们的收入将会是订阅
第 28 段
嗯,广告,我认为支付也会是一件有意思的事,嗯,同样可以做。嗯,但是,呃,但是所有这些事情只有在取决于系统中有多少独立真人的情况下才有意义。所以[音乐],这就是、这就是最、这就是我、这就是我最担心的问题,而且这也是,你知道,我公开说过的事情。嗯,就像我说的,我尽量做到尽可能字面化。嗯,所以,嗯,还有,是的,是的。而当我们显然思考产品和服务,以及为世界各地的客户提供服务时,很显然,嗯,为多元化的社群和所有人提供服务,对我们而言至关重要,也是延伸上必不可少的,正如你、正如你之前所说。因此,包容性与多样性显然是我们在 Twitter 工作的核心和必不可少的部分,无论是对我们的员工还是客户而言
第 29 段
我们所服务的,嗯,你一直直言谈论与包容性和多样性有关的各种不同话题和问题。你能谈谈你对你的观点的资质,以及你对创建一个多元且包容的工作场所的承诺,还有打造一项让每个人都能感到自己被接纳、感到安全的服务的承诺吗?呃,是的,我是说,嗯,明确地说,嗯,你知道,如果每个人都谈论这个,你知道,正如我谈到 Twitter 整体时所说,世界上有 80 亿人,嗯,某种程度上,嗯,据我所知,Twitter 有 2 亿,嗯,你知道,日活跃用户,那是一个 7。
第 30 段
80亿人的差距。嗯,所以我认为我们真的希望有,你知道,我不知道,至少10亿人在 Twitter 上,也许更多。嗯,尽可能让更多人使用 Twitter。所以我认为,这是对包容性最具包容性的定义,就像是全人类。所以,嗯,你知道,那,呃,那很重要。嗯,你知道,从公司的角度来看,你知道,我相信某种严格的任人唯贤制度。所以无论,呃,你知道,无论谁做出了出色的工作,很好,你知道,他们,他们会获得更多责任和权力。嗯,就是这样。我知道我们,你在我们的一些谈话中提到过你在 Tesla 的 ind 团队,我们在这里,在 Twitter 也有一支出色的 id 团队。所以,嗯,继续共同踏上这段旅程,这段旅程。嗯,我想谈谈
第 31 段
内容审核,回到你之前说过的几件事。嗯,所以这个问题我会,我会逐字照读。你谈了很多关于言论自由重要性的内容,让我们从美。
第 32 段
国开始,我们在这方面有着深厚的传统,而你谈到过,你之前也谈到了这一点,许多所谓合法但恶劣的言论在美国这里是被允许的,对吧,虐待动物的影像、人肉搜索、性暴力视频等等。嗯,所以,允许这种,这类内容显然可能造成伤害,嗯,并使,你知道,Twitter 对你试图覆盖的广大受众而言无法使用。嗯,对于这类算是合法,嗯,但会妨碍人们实际使用这项服务的有问题内容,你采取什么方式?你如何看待这种张力?嗯,正如我之前所说,实际上就像是,我认为人们,我们应该允许人们说他们想说的话,发布他们想发布的内容,并将其置于法律的权衡之中。嗯,但那,那
第 33 段
与他们能够触达那些不希望被这类内容触达的人是不同的。所以,如果那些内容令人反感,那么,嗯,对,对人们来说,他们会,那些不会的人就会直接停止使用 Twitter。所以,呃,尽可能提高 Twitter 的吸引力很重要,而这实际上意味着不要向人们展示他们会觉得,呃,痛苦或冒犯的内容,或者,或者坦白说,甚至他们觉得无聊的内容也不好。所以我们不希望他们看到无聊的内容。嗯,除非我们昨晚谈到,呃,TikTok,而,呃,TikTok 显然就像,就像在确保你不会无聊方面做得非常出色。嗯,我是说,如果这确实有点像80d,但像是更高一个层级,不过,嗯,但 TikTok 在制作我们的板子方面做得很好,我是说,我
第 34 段
我,我确实觉得其他一些视频令人反感,我想,嗯,但它们并不无聊。嗯,所以这些人,我们就像,怎样确保人们获得他们认为有娱乐性、有吸引力且有趣的内容,嗯,从而让他们想继续使用 Twitter,并更多地使用它。所以那就是,呃,你知道,呃,那就是,那对这项服务的增长至关重要。我们的一位员工问到了,算是,使用 Twitter 的人拥有过滤掉他们不想看到的内容的权利和能力。我认为这恰恰触及了你,你所指出的问题。嗯,是的,是的,我是说,要说清楚,这就像,就像标准远不只是不得罪人。标准应该是让他们,他们得到充分的娱乐和信息,就像这样,因为
第 35 段
就像,所以,就像你可以不得罪某个人,但你会支持他们,并向他们展示一大堆他们觉得没意思的内容,然后他们就不会使用这项服务,或者会减少使用。嗯,所以,嗯,这就是为什么我用 TikTok 举例,他们,他们只是要求算法尽可能有吸引力。嗯,我认为我们也希望要求它以另一种方式尽可能有吸引力,我想。嗯,你知道,那,那就像 TikTok 很有趣,但就像,你也希望了解,比如严肃的问题。嗯,而且,嗯,我认为 Twitter 在严肃问题方面,可以更好地,你知道,让人们了解严肃问题。嗯,我确实认为,如果,如果一个问题有两个方面,那么,你知道,呈现这一点很重要。
第 36 段
去呈现,你知道,如果存在多种意见,但是,你知道,并且只要确保我们不是在某种程度上,呃,推动某种叙事。嗯,而是会给人们机会去理解各种科学任务。世界上的大多数问题都,都很复杂。它们,它们不是,它们不能被归结为简单的这个是100好的,而这个是100坏的。嗯,所以我认为,如果,如果人们看到一个问题的多个网站,就会,呃,就会,就会让公众掌握更多信息。我只想回到一点,也就是,算是,呃,法律,以及它实际上如何影响内容和审核,因为我们要从全球范围思考。世界上有一些国家,对吧,会限制,制定限制言论的法律。嗯,而且有时实际上
第 37 段
利用这些法律压制对政府的异议等等。你谈到了不同的观点。所以 Twitter 历来专注于尽我们所能,让各地的人们都能发出自己的声音。嗯,再说一次,就当地法律及其含义而言,你如何看待这件事?嗯,我是说,我,我赞成,你知道,在法律允许的范围内尽可能推进。如果法律,你知道,比如说,如果我们不遵守法律,这个国家的200名员工就会被捕,那么我们也会遵守法律,或者,呃,退出这个国家之类的。嗯,所以,嗯,但是我是说,只要我们能让人们发出声音,并且,嗯,并表达他们的想法,我认为我们希望,我们希望这样做。嗯,是的。嗯,我知道我们谈到过
第 38 段
昨晚也谈到了这一点,关于从事这项工作的团队,以及你希望与这些团队建立联系,并且算是了解我们过去在哪里、现在在哪里、要去哪里,嗯,我认为这在各方面、对双方来说都会非常富有成效。嗯,我们能否简短谈谈你的政治观点?嗯,如果有的话,你的政治观点会如何影响你目前经营的公司的领导工作?如果有的话,它会如何影响 Twitter?嗯,我的政治观点,我认为是温和的,至少,你知道,如果你问这个国家政治滥用的正态分布中心在哪里,我想我会相当接近中心。嗯,你知道,我在每次选举中都投给民主党,嗯,直到本周最近这一次
第 39 段
嗯,然后,呃,然后我投票给了共和党人弗洛雷斯市长。嗯,她是,嗯,呃,墨西哥裔美国人,而且,嗯,我认为她是一位不错的候选人,并且值得投票。所以,嗯,但我,我,你知道,我支持,呃,温和政治。嗯,但,但是,你知道,也允许那些持有,比如,呃,你知道,相对极端观点的人,嗯,你知道,在法律范围内表达那些观点。嗯,所以那就是,你知道,你知道,正如我所说,比如,我认为如果,假设极左10和极右10在 Twitter 上同样不满,那么那可能会是一个不错的结果。我想,嗯,只谈一分钟我们的业务。你谈到过激励机制,嗯,广告业务为 Twitter 这样的服务创造的激励机制。嗯,广告在
第 40 段
你对公司的商业计划中扮演什么角色?我认为广告对 Twitter 非常重要。所以以 Tesla、SpaceX 为例,那里没有广告的必要,因为需求超过了,嗯,我们的产量。所以,嗯,我的意思是,广告从根本上说是一种需求生成器。嗯,偶尔你也会想传达一些其他信息,但它,它从根本上说是一种需求生成器。所以,嗯,鉴于 Tesla 的需求远远超过产量,呃,Tesla 没有必要做广告。嗯,但,呃,你知道,我并不反对广告。嗯,我,我会,呃,可能,我不想与广告商谈谈并说,比如,嘿,让我们,让我们确保广告尽可能有娱乐性。嗯,我认为广告如果有娱乐性会更有效。嗯,比如
第 41 段
你会有点想,你不希望它咄咄逼人或像垃圾信息一样,然后他们添加,而且当然,我认为允许任何那些,你知道,呃,糟糕产品的广告都不好。你知道,比如,比如,嗯,我确实被它骗了。我从一个 YouTube 广告上买了这个东西,结果它不能用。嗯,然后我,我就用 Google 搜了一下,结果像是,哦对,一旦你点到 Google 搜索结果的第2页,就会看到,没错,这个产品完全能用,而且它是垃圾。嗯,我当时就想,搞什么鬼,YouTube 为什么允许那些诈骗产品的广告?这完全不酷。嗯,所以,你知道,比如,而且我只是,我认为如果,如果广告有娱乐性、有趣,嗯,是你实际上可能想要的东西,呃,而且产品会很酷
第 42 段
你知道,能让,你知道,让 Twitter 用户感到满足,那么我认为那就是很棒的广告。嗯,所以,是的,所以,你知道,我们要超时了,这样可以吗?哦,可以,太棒了,谢谢。嗯,你能稍微谈谈 Twitter 和支付吗?嗯,你在不同场合提到过几次这个。让我们,呃,了解一下你的想法。是的,我认为,嗯,你知道,货币本质上是一种信息形式。所以,嗯,呃,你知道,它是一种让我们无需以物易物就能交换产品和服务的信息,并且,并且让人们能够把义务在时间上转移。嗯,但,但是货币目前从根本上已经是数字化的,而且已经有一段时间了。还有,嗯,你知道,PayPal,你知道,我认为在支付方面,嗯,做得,做得很出色。嗯,我认为它,它是
第 43 段
把支付整合进 Twitter 会是合理的。嗯,这样来回转账就很容易。嗯,呃,你知道,而且既包括法定货币,也包括加密货币。嗯,你知道,而且我说,本质上就是任何人们会觉得有用的东西。所以正如我所说,我认为目标,我的目标将是,去,去最大化这项,呃,服务的实用性。嗯,它越有用,呃,就越好。而如果人们可以用它方便地进行支付,那,那就是实用性的提升。嗯,它,你知道,它有点,它有点是新闻,呃,娱乐和支付,我认为这是3个关键领域。嗯,但实际上,这只是要有点思考如何,如何让这件事,如何让使用 Twitter 变得如此有吸引力,以至于你无法离开它,而且,而且每个人都想使用我、它
第 44 段
继续谈产品,我知道你刚才又谈到过这一点,但这是一个反复出现的、围绕身份验证部分的问题,嗯,你知道,就你的观点而言,而且你,你想验证所有人的身份,所以只是想进一步探究这一点,你知道,如何在这与那些受益于匿名身份的人之间取得平衡,对吧,尤其是从安全角度来看,比如人权活动人士和边缘化社群,所以,嗯,你能否再次澄清并谈谈这种张力,以及你如何看待这些群体,尤其是这些群体,可以说,让他们拥有这项服务是核心,是的,是的,我,我认为,嗯,某人没有必要使用真实姓名,嗯,所以如果一个人进行某种著名的基础身份验证,嗯,我认为不
第 45 段
在Twitter上使用你的真实姓名应该没问题,所以Twitter会,会知道谁,会知道你是谁,至少从付款的角度来看是这样,但,嗯,但你不必说明你的真实姓名或任何信息,嗯,这显然很重要,比如,如果某人与自己的经理持有不同的政治观点,那么他们,他们确实不想,你知道,呃,在这件事上发生冲突,因此对他们来说,更好的做法是,嗯,你知道,在Twitter上使用一个化名,嗯,但,但它仍然适合返回账号专用,而且正如我所说,我绝不会,嗯,建议你必须通过身份验证才能使用Twitter,只不过会优先处理Twitter上经过身份验证的,呃,评论,嗯,以及操作,而不是未经身份验证的,嗯,以打击,呃,那种机器人账号
第 46 段
和网络喷子,而实质上,需要让拥有一支网络喷子大军的成本高得多,嗯,而目前,拥有10万个付费Twitter账号基本上非常便宜,而且你一直,你显然一直在Twitter上非常直言不讳,你在Twitter上非常直言不讳,而且,嗯,你的推文,甚至表情符号,经常会引发新闻周期,嗯,你知道,你也曾在Twitter上批评这家公司,嗯,这显然会影响许多讨论、对话和看法,无论是合作伙伴还是我们的员工,嗯,你如何看待这些推文,嗯,你会看这些推文所引起的反应,对反应的反应吗?只是好奇,或者可以说,发推文背后的想法是什么?嗯,我认为这会有所帮助,你知道,我
第 47 段
认为文字有一个特点,就是很难传达语气,嗯,所以有可能,嗯,实际上人们有时会,比如,拿走,拿走那些文字,然后假定它们也许是用愤怒的方式说出来的,或者,嗯,你知道,用一种上瘾的方式或诸如此类的方式说出来的,嗯,但我的意思是,尽管你可以看出,比如,我平常的语气并不是,呃,我不是,我不是一个愤怒的人,我几乎从不提高嗓门,所以,嗯,比如一整年里,我可能真的都没有提高过嗓门,嗯,所以这不是,嗯,你知道,所以有时人们可能会想,哦,哇,他有点像是在叫喊、尖叫或什么的,但我真的没有,嗯,呃,所以要用某种方式来表明语气,我的意思是,表情符号算是能做到这一点,嗯,但我不知道,也许可以有一个,比如你在[音乐]那里有一个,我不知道,嗯,讽刺标志或什么的
第 48 段
嗯,这就像,这是一个讽刺性的,你知道,这是一条讽刺性的推文之类的。嗯,听着,我觉得,我觉得 Spaces 对你来说也是个很棒的产品,我好像以前没见你用过,但我觉得那可以给你发布的一些推文加上某种你真实的声音,嗯,并增添一些色彩,所以也许你不能,算是——哦,当然。[音乐] 我应该,我应该,是的,也许我可以直接说出来。对,完全正确,完全正确。或者你可以,你可以读出来,但随后你也能看出我会怎么说,比如当你,你知道,你会想,我想知道你是不是带着怒气说的,然后你就能看出我实际上是怎么说的。是的,当然,当然。那会是个新东西。嗯,关于你的,嗯,我知道我们已经——我只会再占用你大约 10 分钟,嗯,直到
第 49 段
整点,所以我会留你到那时候。嗯,你,你在公司的角色,嗯,你知道,一直有人讨论你会不会担任 CEO,你会不会不担任 CEO,对此你能谈些什么,以及你预计自己的角色将如何影响战略、日常的部门工作?嗯,我想我,我没那么执着于头衔,但,呃,我,我确实想,嗯,推动产品朝某个特定方向发展。嗯,所以你知道,这可能就像,我其实并不在意,你知道,是否担任 CEO。事实上,呃,我,我,我通过一份正式提交给 SEC 的文件,把自己在 Tesla 的头衔改成了“技术之王”。嗯,所以——是的,我们看到了。对,然后我们的 CFO 被改称为“货币大师”,我觉得这比 CFO 酷。嗯,所以,嗯,我的意思是,我真正只想做的就是推动产品去
第 50 段
改进产品,然后这基本上就是软件和产品设计,你知道。所以,嗯,你知道,我不介意做与经营公司有关的其他事情,但那些算是杂务,CEO 有很多杂务。嗯,而且,呃,我,我真的只想确保它迅速地、以良好的方式。嗯,而且,嗯,我真的不在乎头衔是什么,但,嗯,但很明显,如果我说,嘿,我们需要让某部分改进生产,比如我正逐渐离开,做出以下改变,嗯,呃,在这些功能上,那么你知道,难道不能期待人们在这方面听我的,嗯,听我的。我的意思是,我就是这样,我在 SpaceX 和 Tesla 做的就是这些。所以,嗯,你知道,我,我其实只是在和真正的
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工程和生产打交道。嗯,而且,嗯,有时看起来可能会像,哇,他真的经常出现在外面,但其实不是。如果你看看我真正接受了多少次采访,数量相当少。嗯,但是,呃,如果我发一条推文,他们就会为此写整整一篇大约 2 页的文章,你知道。嗯,所以我就像,基本上又快又猛,我其实相当专注于 SpaceX 和 Tesla 的内部事务,尽管看起来可能不是这样。嗯,而这实际上只是,你知道,在 SpaceX 推进火箭技术,利用“星椋鸟”提供全球互联网;然后对 Tesla 来说,则是加速可持续能源。嗯,你知道,通过电动汽车、固定式电池组和太阳能。嗯,你知道,我会说,Tesla 的根本益处是通过
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嗯,我们让可持续能源的优势加快了多少年来衡量的。呃,然后 SpaceX 的根本益处是,呃,你知道,我们能否让生命成为多行星物种,嗯,并从而延长意识可能的寿命。嗯,但你总会说,比如,对我而言统一的哲学是什么?那就是,呃,我们应该采取最有可能扩大我们所知的意识之范围、规模并延长其寿命的一系列行动。嗯,而且,呃,你知道,所以这就像,什么,什么样的一系列行动能在文明层面改善事物,嗯,并延长文明可能的寿命。嗯,比如住院治疗终究会在某个时刻结束,但让我们尽量让它延续得越久越好。嗯,如果能进一步理解……的本质,那会很棒
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宇宙的本质,呃,我们为什么在这里,生命的意义,事物将走向何方,我们来自哪里。嗯,我们能否前往其他恒星系统,看看那里是否存在任何外星文明?可能存在,可能存在一大批早已消亡的单行星文明,它们曾在,你知道,5亿年前存在过。嗯,如果你想想西班牙裔人类文明,从最早文字出现算起,只有大约 5000 年,这什么都不是。嗯,你知道,地球大约有 45亿年历史。所以,嗯,以文字冒险为衡量标准的古老文明只是昙花一现。呃,我认为我们想采取一切力所能及的行动,把那次昙花一现延长,希望能成为一架长久持续的飞机。我不敢
第 54 段
相信这就是从外星人,从这段对话中离开,再回到,呃,回到 Twitter 的过渡。什么,什么?我只是在说是外星人,不过,是的。在你看来 Twitter 是什么样的?好了,我得停止拿外星人的事逗人了,因为人们真的认为我,我,我——明确地说,我,我没有看到任何证据,呃,什么,我没有看到任何外星人的实际证据。我经常被问到这个。嗯,而且我想我知道,而我什么也没见过。嗯,还没有。好的,各位,你们在这里听到了。嗯,关于 Twitter 的问题,当你展望,嗯,从现在起 5 到 10 年,你认为怎样才算你收购这家公司取得了成功,以及对我们所有人和我们所做的工作而言,成功是什么样的?是的,所以我认为,嗯,成功会是,嗯,A 是……的显著增长,
第 55 段
嗯,你知道,我不喜欢说,如果,呃,你知道,我们能不能让每日活跃用户超过 10亿?那会是,你知道,那仍然只有我们的八分之一,呃,但与现在的情况相比,那将是巨大的改善。嗯,而且,呃,你知道,而且我想,广义来说,比如 Twitter 是否正在帮助,嗯,推动文明和意识向前发展?嗯,你知道,比如我们是否——这只是 Twitter,我不是,我们还不能说交易已经完成,所以我不应该说“我们”,但,嗯,但比如 Twitter 是否正在为一个,嗯,一个更强大、更持久的文明作出贡献,让我们能够更好地理解现实的本质?嗯,我会说,比如我的哲学是一种好奇的哲学,是尽可能多地尝试理解宇宙的本质,去理解
第 56 段
嗯,所以为了理解宇宙的本质,我们必须扩大意识的范围和规模,以延长意识的寿命。呃,所以我想,广义来说,就是 Twitter 是否有意义地增强了文明的力量和寿命。我知道我们已经明显超时了,所以首先,非常感谢你抽出时间,感谢你回来参加第 2 部分,感谢你继续,嗯,与我们所有人进行这场对话。好的,不客气。非常感谢。我们很快再谈。好的,谢谢,再见。谢谢,再见,各位。[音乐] 你
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all right hello everyone thanks for joining this special q a session with elon elon thank you so much for joining us the company's been so eager to hear from you live and direct and we all appreciate you joining us uh today thanks for having me uh it's glad to be able to speak to everyone and since we started late i'm gonna go right right ahead hand it over to leslie so that she can moderate this q a session for us okay sounds good amazing thanks um we have a lot to cover a ton to cover so i am going to ask you a question that usually gets asked at the end which is you know you come back for a part two at some point if there are things that we don't cover oh yeah absolutely okay great okay so you have some breathing room so um i really do see this at
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the beginning of a conversation obviously with the company at large and then also with teams and leaders over the next coming weeks and months and beyond so we're just getting started um okay so i'm going to zoom all the way out to the reason that we're actually here together today and that is because you love twitter um yes i want to be clear about that i love twitter in fact i literally have tweeted i love twitter you have so tell us say more why do you love twitter and also why did you and do you want to buy twitter well um let's see i mean i i find like i learn a lot uh from what i read on twitter and what i see on the um the pictures videos text and memes that people uh create um i also find it's a great way to get a message out or if i want to if
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i want to say something make an announcement um i think twitter's the best way to do that um it just goes out immediately to everyone um and um you know i i sort of made this joke already but uh you know some people use their hair to express themselves i use twitter so um you know i i find it's uh yeah um the best uh forum for communicating with um a lot of people simultaneously um and getting that message directly to people um you know in the past you have to in order in order for somebody to to read about something you have to issue a press release or and then you hope that the regular media would write about the press release and then they wouldn't write about it in quite the way you'd like to write about it um i always found those like about old-style
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press releases kind of oddly like really quite strange because you're writing a press release about yourself which is sort of uh something that the media it's like it's overly some overly flattering it's like mainly sort of you know propagandist in fact quite propagandist um and then hope that the media writes something favorable which they usually do not um and you know i think that that actually is maybe one of the biggest reasons for me using twitter is so i can talk and communicate directly with people and not through the lens of the media um and you know i think there's obviously an important role for the media to play but uh as anyone knows who reads the newspaper uh it's coming through quite a negative lens so you know i have to say how many newspaper
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articles do you read that are positive and how many news articles do you read that are negative what percentage are positive what percentage negative and then when you read about it you know it's obviously overwhelmingly negative um and then when you when you read about something in um this newspaper was a dated term uh in the news um that you where you actually personally understand the situation how many times has have the media gotten it right well i would say almost never not never but almost never so uh you know it's this is a a way to for for people to communicate directly with each other um and not through a negative lens and um i think that's extremely important for the world so i'm sort of going waxing on about this but i think it's pretty important
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um and um you know that the that sort of like some of my comments about twitter being sort of like a digital town square um but really much more than that because you know you can't put that many people in town square but you have to communicate with millions of people on twitter um that's just an incredibly important thing and i think it's it's essential for a functioning uh democracy or to to function well i think it's essential to have a free speech um and for and to be able to communicate yeah just communicate freely um now the you know the the priests speech stuff this needs to be you know it's free speech within within the context of the law so it's not i'm not definitely not suggesting that we you know um just flout the law because they hope it
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will get shut down in that case um and and i think there's also um this freedom of speech and freedom of reach and uh your freedom of speech is one thing because like anyone could just go into the middle of times square right now and say anything they want they just walk into the middle of times square and deny the holocaust okay you can't stop them they will just do that but that doesn't mean you have to that needs to be promoted to millions of people um so um so i think people should be allowed to say you know pretty outrageous things that are within the balance of the law but but then they don't you know it doesn't get amplified it doesn't get you know a ton of reach um and um i think an important goal for twitter it would be to try to include as as
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much of the country as much of the world as possible um so currently you know it's a it's a relatively small percentage of the world that is it is a small percentage of what that is uh on twitter if you say like daily active users if you assume that that's say 200 million um you've got you know eight billion people on earth that's a 7.
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8 billion who are not on twitter so that's a pretty big number um and really i think you want as many as much as possible on twitter you want to be as inclusive as possible uh the broadest demographic um and for that to happen people must like being on twitter so if they're being like harassed or if they're uncomfortable uh they're just not gonna use twitter and they're you know so you know we yeah we have to sort of strike this balance of you know allowing people to say what they want to say but but but also making people comfortable on on twitter uh well they simply won't use it it will be you know it'll be sort of quite niche um but i think there's also a lot of a lot that should be done in terms of enhancing the core technology and offerings of twitter
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um like right now if somebody does uh say a video like let's say a content creator does a video then they're gonna put that video on on youtube and and just like put a link to it from twitter because they're able to monetize their content on youtube but not on on twitter and i think it's going to be really important for if you want people put the content on on twitter which we do um then it has to be a mechanism for content creators to monetize that that content and so they could make a dual post so they could post it to youtube and to enter twitter but i think it's crazy right now that you know uh content creators will use twitter to to drive traffic to their youtube video of because you know that's how they make a living um and and that really should
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be on on twitter um like we want to basically address the reasons that people like why why aren't more people using twitter and why do people click away from twitter and if we can um address those reasons then then there will be they'll use twitter more and they'll get greater value from the for you know from the service and um and and uh you know if but if i um you know think of like like wechat in china which is actually a great great app um but there's no wechat booklet in uh outside of china and i think that there's a real opportunity to create that um sort of you know you basically live on wechat in china so um because it's so useful and and uh you know so so helpful to your daily life um and i think if we achieve that or even get close to that with
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twitter be an event a success um hopefully that that is that's you know really i really went on there but um i don't have to elaborate on any of those points yeah no it's great and we're gonna get a little bit deeper on free speech and policy a little bit later so i do want to come back to this actually um but in terms of you you clearly have a lot of thoughts around sort of the problems with twitter the things that aren't working well or the barriers to what's possible um how do you see your buying the company is that was that sort of feed your desire to buy the companies or how do you see these things um sort of come together and what like how what's your thought process around that um well there's definitely um an ongoing challenge or twitter with
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um with bot what accounts and spam accounts um you know there's still quite a lot of crypto scams on twitter um it's gotten like it's been better but this looks still a fair bit of that um there are also people where they're not necessarily bots but they might be operating you know one person's operating hundreds of accounts um and trying to make you try trying to make them look like individuals but they're not so um you know i think it's and i a lot of stuff kind of reiterating stuff that i said publicly but and in fact on twitter um uh the in order for people to have trust in twitter i think it's extremely important that there be transparency so that's why i'm an advocate of having the algorithm be open source so people can uh critique it improve it
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identify bugs potentially or bias but what is transparent transparency it constantly increases trust um so i think it's just um a very important like that yeah any anything that's happening on an automated basis be um open source and be uh you know clear and that if there is any action taken by someone within twitter to um you know uh deep boost or d boost or something with a tweet that it's just very clearly identified on the tweet so people aren't um you know subscribing to malice that which is not the way where there's no malice um so um but when when it's inscrutable then people don't know what to think and they will sometimes think the worst uh when when that's actually not true so i think that price is extremely important and and then just for the
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usefulness of the system um get getting rid of of um sort of troll farms and and advanced and spam is incredibly important um i'm going to have a thought in this regard which i think um is is might work which is to you know there's currently just twitter blue but if you hit twitter blue it doesn't your identification in the system does not change at all like you still look like a normal user id but i think if if there was like a little you know twitter blue authenticated not like authenticated like a celebrity but authenticated at least by twitter blue payments um just using the paper pay your banking on the payment system to your authentication um that i think a lot of people will be like okay that's that's uh that's pretty helpful to have some designation
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that is next to my name um that indicates i'm i'm probably not a bot or spam or one of one person who's operating out of accounts um and um you know that's like three bucks a month i believe i think that would be pretty helpful and then uh and then also prioritizing uh comments and um you know mentions and whatnot by who is verified in this broader sense the word of verification in the sense of you know that you're twitter blue verified um and just prioritize yeah like um that above someone who's not not verified so there'll still be full read access to the system so people write access to a system but but instead but you essentially uh um any uh any tweets or our actions will be prioritized according to who's verified and then a very large number of
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people can be verified i'm going to have a couple of follow-up questions on this specifically but given you mentioned trust i wanted to ask one of the employee questions around trust um they said twitter has a lot of incredible smart talented people what can we do to earn your trust and what are you going to do to earn ours um you know i think uh i know trust is as trust does um so um you know the i i tend to be extremely literal in what i say um so you know i aspirationally one does not need to read between the lines one can simply read the lines um and uh so the things that i said about twitter i think are need to happen um in order for it to be um you know to really go to the next level i mean i think like the potential is there for twitter to have
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and you know be accessible to an order bank to more people um and for a lot more people to find it useful um not you know currently i guess would be like four or four percent of the world or something like that i don't know i said four or five percent of the world optimistically is finding twitter useful and like maybe 50 percent of the world could find twitter useful um so i want to take whatever actions um would lead to that and um you know the uh you know i'm very much like uh it's it's just as i wouldn't say essentially a trust thing it's like if somebody's getting useful things done um then that's great and but if if they're not getting useful things on them like okay why are they at the company um so it's really just um like we need to improve the
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course technology uh improve the design um and [Music] you know so trust emerges from that yeah i mean trust that yes it's not it's like you know if somebody's getting stuff done great i love them and if they're not i don't like that then i do not it's pretty straightforward can we i would like to stay on this topic of employees and how we work um so distributed work is something that has been core to our strategy um most of our people work in a hybrid model about 1500 people work remote full-time um we know that you recently made you know sent a communication to tesla executives about remote work can you share what your point of view is on remote work and specifically for twitter yeah so now tesla makes cars and you cannot make cars remotely um obviously
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they're they're you have to make cars in a big factory um and the supply chain and and you know and you have to bring in the parts and you know assemble them and then transport the car to the owner um all of these things must be done in person because they're just it's physically impossible to do them remotely now there are some roles at tesla where what can be can be done remotely like say software or design um and uh it's so that you know i think that's still a case where you want to aspire to do things in person um but if somebody is exceptional at their job then it's possible for them to be effective even working remotely so uh with with tesla i simply have asked for a list um you know that the manager has to confirm that that they're um they're an
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excellent contributor and if they do they're allowed to work remotely um so it's pretty basic i think um there isn't there is a hit one takes remotely because the they've just reduced esprit de corps and you know it's like it's hard to you know like get like if you just there's there's really it really it kind of matters to be in person um at least some of the time so like one of the things he said even if somebody's working remotely they're going to show up at the office occasionally so that they recognize their colleagues and don't have you know you have to walk down the street and pass your colleague and and they're you don't even recognize them that would not be good yeah no i think this is this is super clarifying and resonates with us and entirely
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in terms of how we work so thank you for for clarifying that topic is really important to us um i would like to keep on the topic of employees and some of the questions that have come through um this one's on on compensation and benefits most people especially obviously here are used to working for a public company um can you talk a little bit about how you compensate folks at spacex as a private company how does it work and what approach you plan to take at twitter as a private company yeah so um spacex i think operates in the best of both worlds where uh stock and options are issued to everyone but um we don't have all the challenges being publicly traded company where the stuff could be up and down from one day to the next would be quite a distraction
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um and where one is at the mercy of short sellers and um class action lawsuits and just generally it's like being in the stockades of public stockade and they should throw tomatoes at you all day um so but spacex still allows liquidity and and so every every six months this liquidity event at spacex and people have the opportunity to sell their shares um and that's worked very well uh for the whole life of the company so i think something like that would make sense at twitter so it still be stocking options everything and it just be liquidity events twice a year great and thanks we are getting some real-time feedback on the remote work questions i just want to make sure i follow up um your approach to remote work and distributed work at twitter you are
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that what i'm hearing from you is that you are supportive of remotely distributed work as as it is productive and meaningful people show up when it's important and depending on their jobs is that an accurate reflection yeah i mean the bias definitely needs to be strongly towards working in person um but but if somebody is uh exceptional then um remote work can be okay um but then if basically if they're if their work output is exceptional then remote work is is fine there is some communication uh you know impact that one takes when working remotely because if you're with people you know that and they're just you know a few desks away it's very easy to communicate in real time uh but it's much harder to do that if you're in different physical locations
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so i do want to emphasize that the bias is very much uh towards in-person work it's it's just but it would obviously be insane if someone is uh excellent what they do but can only work remotely to then fire them even though they're doing excellent work would be insane so i'm definitely not in favor of like things that are like mad um i'm in favor of things that that build the business and make it better thank you um question about layoffs um we've received several questions from employees on this point um obviously they've read about the recent playoffs at tesla um can you speak to how you're thinking about layoffs on twitter well i think it depends on um you know the company does need to be to get healthy so i mean right now the the costs exceed the
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revenue so that's just that's not that's not a great situation to be in um and so i don't have to be some rationalization of of the of headcap and expenses to have revenue be greater than cost otherwise twitter is simply not not viable or you know can't grow um so [Music] yeah i think it would just be dependent on you know but when i said that anyone who's like obviously like a significant contributor should have nothing to worry about like i'm i i'm not you know i do not take actions which are destructive to the health of the company um so you know um yeah elon question connected to that as you're obviously learning and gaining information as we get closer to this deal being closed um what do you feel that you have sort of a deep understanding and grasp
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of and what are the areas that you feel you want to dive much more deeper on to understand and learn well i certainly i mean i have a strong a great understanding of the product because i i use twitter um every day practically um and you know i think i've got a really good understanding of of um you know how twitter works from a product standpoint um what i have less understanding of is you know um you know like like this this uh sort of bot spam or or you know multi-user account basically anything that that affects the monetizable daily user number is that that's probably my biggest concern um because that's really what drives advertising revenue at as well as subscription revenue um so um and really the twitter's your revenues is gonna be subscription
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um advertising i think payments would be an interesting thing to do um as well um but uh but all of those things are are only relevant for as a function of how many uh unique humans are on the system so [Music] it's that's that's the that's the most that's my that's my biggest concern and that's what's you know what i said publicly as well um like i said i try to be as literal as possible um so um and yeah yeah and as we think about obviously the product and the service and serving customers all around the world clearly um it's critical and extension essential for us to serve diverse communities um and all people as you said as you said earlier so inclusion diversity is obviously core essential to our work at twitter both our employees and the customers
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that we serve um you've been vocal on a variety of different topics and issues that relate to inclusion and diversity can you talk about your qual for your views and also your commitment to creating a diverse and inclusive workplace and also a service where everyone can feel included safe uh yeah i mean well it's to be clear um you know if everyone talks about the you know as i said about twitter as a whole like there's eight billion people in the world um there's sort of um i'm told there's 200 million um you know daily users of twitter that's a 7.
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8 billion person gap um so i think we really want to have you know i don't know at least a billion people on twitter maybe more um as many people as you can possibly get on twitter so that i think is the most inclusive definition of inclusiveness it's like all humans so um you know that's uh that's important um you know from a company standpoint you know i believe in something in a sort of strict meritocracy so whatever uh you know whoever's doing great work great you know they they get more responsibility authority um and that's that and i know we you mentioned in in some of our conversations about your ind team at tesla we have an amazing id team here here at twitter as well so um continue on the journey on the journey together um i wanted to talk about
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content moderation go back to a number of things that you said earlier um so this one i'll take um i'll take verbatim so you've spoken a lot about the importance of free speech let's start with the u.
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s where we have a strong tradition around this and you talk you've touched on this earlier a lot of what's called lawful but awful speech is allowed here in the united states right animal abuse footage doxxing videos of sexual violence etc um so along allowing this kind this type of content obviously could cause harm um and make you know twitter unusable for for the broad audience that that you're trying to reach um what is your approach to this type of content that's sort of legal um but problematic as it relates to people actually using the service how do you think about this tension um as i said earlier really it's like i think people we should allow people to say what they want post what they want to put in the balance of the law um but that that
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that's different from them being able to reach people who don't want to be reached with that content so if that content is offensive then um two two people they will those who will not will simply stop using twitter so uh it's important to uh make twitter as attractive as possible and really that that means not showing people content that they would find uh painful or offensive or or even frankly content they would find boring is not good so we don't want them to see boring content um unless we were talking about uh tick tock last night and uh tick tock obviously just like like a great job of making sure you are not bored um i mean if this does like feel like 80d but like next level but um but tick tock does a great job of of making our board i mean i
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i i do find some other videos offensive i think um but they're not boring um so the the folks we are like how do we ensure people have content that is that they find entertaining and engaging and interesting um such that they want to keep using twitter and use it more so that's uh you know uh that's what that that's essential to the growth of the service and one of our employees asked about sort of people who use twitter having the right and the ability to filter out content that they don't want to see i think this gets to exactly what you're what you're pointing to um yeah yeah i mean to be clear it's like like the the standard is much more than not offending people the standard should be that they're they're very entertained and informed like this because
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like so like you could not offend someone but you'll support them and show them a bunch of content that they don't find interesting and then they will not use the service or they will use it less um so um that's why i use the example of tick tock where they they just hold an algorithm to be as engaging as possible um and i think we want to also hold it to be as engaging as possible in a different way i think um you know that's that's like tick tock is interesting but like you want to be informed about like serious issues as well um and um i think twitter in terms of like serious issues can be a lot better you know informing people about serious issues um i do think it's important that that there be you know if there are two sides to an issue it's important
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to represent you know if there are multiple opinions but you know and just make sure that we're not sort of uh driving a narrative um but they'll be give people an opportunity to understand the the various science missions most issues in the world are are complex they they are they're not they're boiled down to a simple this is this is 100 good and this is 100 bad um so i think it would be uh it would be it would have a more informed public if if people presented with multiple sites to an issue one point i just want to go back to on sort of uh the law and sort of how that how that in fact impacts content and moderation as we think globally around the world there are some countries right that limit that have laws that limit speech um and sometimes actually
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use these laws to silence disagreement with the government et cetera you're talking about different points of view so twitter is historically focused on doing what we can do to enable people everywhere to have their voices um how do you think about that as it relates to again like the local laws and what that means well i mean i i'm in favor of doing you know of going as far as the law will allow us if the law you know if say 200 employees would get arrested in the country if we if we didn't adhere to the law then we would also adhere to the law or uh exit the country or something um so um but i mean as much as we can enable people to have a voice and um and to speak their mind i think we want it we want to do that um yeah um and i know we talked about
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this as well last night about the teams doing this work and your desire to connect with those teams and sort of understand sort of where we've been where we are where we're going um and i think that would be hugely productive um across the board both ways um can we talk uh briefly about your political views um how if all if at all do your political views play into the leadership of the companies that you currently run how would it affect twitter if at all well my my political views i think are moderate at least as would be you know as if you said like what is the center of the normal distribution of political abuse in the country i think i'd be pretty close to the center um you know i i voted democrat um every election until this recent one this week
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um and uh and then i voted for mayor flores who's a republican um she was um uh mexican american and um i thought a good candidate and and was voting for so um but i i you know i i'm in favor of uh of moderate politics um but but you know allowing people who have like uh you know relatively extreme views to um you know to express those views with it within the bounds of the law um so that's you know you know as i said like the i think if the let's say the far left 10 and far right 10 were equally upset on twitter then that would probably be a good outcome i want to um just talk about our business um for a minute you've spoken about incentives um that the ad business creates for services like twitter um what role does advertising play in the future of
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your business plan for the company i think advertising is is very important for twitter so in the case of say tesla spacex there's is there's no need for advertising because the demand exceeds um our production so um i mean advertising is fundamentally a demand generator um and occasionally you want to get some other message out there but it's it's fundamentally a demand generator so um given that that tesla demand is far in excess of production uh there's no need for tesla to advertise um but uh you know i'm not against advertising um i i would i would uh probably i don't want to talk to the advertisers and say like hey let's let's make sure the ads are as entertaining as possible um that i think they're more effective if they're entertaining um like
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you want sort of you don't want to be strident or spammy and they add and then of course i don't think it's good to allow advertising of any products which are you know uh bad products you know like like um i was literally scammed on it i bought this thing off of a youtube ad and it doesn't work um and then i i just googled it and it's like oh yeah once you click on the second page of google search results it's like yeah this product totally does work and it's trash um and i'm like well what the hell's you youtube allowing advertising of the of scammy products that's totally not cool um so you know like and i just i think if if you if the advertising is entertaining interesting um it's something you might actually want uh and the product would be cool
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you know fulfilling to the you know to the twitter user then i think that's great advertising um so yeah so you know we're going to go over is that okay oh yes awesome thank you um can you talk a little bit about twitter and payments um you mentioned this a few times at different settings let's uh understand your thinking there yeah i think um you know money is essentially a form of information so um uh you know it's information that allows us to exchange products and services without having to to barter and and allows the people to shift obligations in time um but but money is fundamentally digital at this point and it has been for a while and um you know paypal you know i think has um done done a great job on the payments front um i think it's it's
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it would make sense to integrate payments into twitter um so that's easy to send money back and forth um uh you know and and fiat currency as well as crypto um you know and i said essentially whatever somebody would find useful so like i said i think the goal my goal would be to to maximize the usefulness of the of the uh service um the more useful it is uh the better and if one can use it to make convenient payments that that's an increase in usefulness um it you know it's sort of it's sort of news uh entertainment and payments i think are like three critical areas um but really it's just about sort of thinking about how how to make this how to make using twitter so compelling that you can't live without it and that and that everyone wants to use i it
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to stay on the product i know you again you did such about this earlier but it's um a recurring question around the authentication piece um you know in terms of yours and you you want to authenticate all humans so so just to sort of double click into that you know balancing this with those who benefit from anonymity right from safety perspective especially for example human rights activists and marginalized communities so it's sort of um can you just clarify again and speak to that sort of that tension and how you think about about those groups specifically sort of core to have the service yeah yeah i i don't think um it's necessary for someone to use their real name um so if one say does a famous base authentication um i think it should be okay to not
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use your real name on twitter so twitter would would know who would know who you are at least from a payment standpoint but um but you would not have to state your real name or anything um that's obviously important where if if someone has different political views from their manager let's say then they they don't really want to you know uh get crosswise there and so that it'd be better for them to um you know have a pseudonym um on twitter um but but it's still fit back handle dedicated and like i said this is no point would um i suggest that you have to be authenticated in order to use twitter it's just that it would just be a prioritizing authenticated uh comments um and actions on twitter over unauthenticated um in order to combat uh the sort of bots
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and trolls and essentially like it needs to be much more expensive to to have a troll army um whereas right now it's it's basically very inexpensive to have a hundred thousand paid twitter accounts and you have you have certainly been very vocal on twitter you are very vocal on twitter and um often your tweets and even emojis create news cycles um you know you have been also critical of the company um on twitter which obviously impacts lots of discussions conversations and perceptions from whether it be partners or even our employees um how do you think about these tweets um do you look at the reaction about the reaction of those these tweets and just curious or the thinking behind the tweet if you will well i think that it would be helpful you know i
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think one thing about words is that it's hard to convey tone um and so it's possible for um essentially people will sometimes like take take the words and then assume they were said in maybe an angry way or um you know an addictive way or something like that um but i mean although you can tell like my normal tone is not uh i'm not i'm not an angry person i almost never raised my voice so um like in a year i might not have raised my voice literally um so this is not um you know so sometimes people may think oh wow he's sort of yelling screaming or something but i'm really not um uh so make some way to indicate tone i mean emojis sort of do that um but i don't know maybe there could be like a where you [Music] have like a i don't know um irony flag or something
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um this is like this is an ironic you know it's an ironic tweets or something like that um listen i think i think spaces is a great product for you as well which i don't think i've seen you use before but i think that would add sort of your your literal voice over um and color some of the things that you tweet so maybe you cannot sort of oh sure [Music] i should i should yeah maybe i could just say it yeah exactly exactly or you could you could read it but then you can also see how i would have said it like when you you know you're like i wonder if you said that in an angry way and then you can see how i actually said it yes absolutely absolutely that'd be a new thing um on your um i know we have i'm gonna only push you about 10 more minutes um up at
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the hour so i'm holding you until then um your your role at the company um you know there's been some discussion about will you be a ceo will you not be ceo how what can you speak to this and how do you anticipate your role sort of influencing strategy day-to-day division well i guess i'm i'm not that hung up on titles but uh i i do want to um drive the product in a particular direction um so you know it's it could be like i don't really care what you know about being ceo in fact uh i i i renamed myself techno king at tesla um with an official sec filing um so um yes we saw yeah and and then our cfo was renamed master of coin which i think is a cooler thing than cfo um so um the i mean the what i really just want to do is is like drive the product to
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improve the product and then it's like basically a software and product design you know so um you know i don't mind doing other things you know related to operating a company but there are kind of chores there's a lot of chores to the ceo um and uh i i really just want to make sure that the the rapidly and in a good way um and um i don't really care what title is but um but i do obviously people do need to listen to me uh if i say like hey we need to make part improve production like i'm falling away make the following changes um uh at these features uh then you know like can't you expect that that that people listen to me um in this regard and i mean that's how i that's what i do at spacex and tesla so um you know i i'm really just working with really
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engineering and production um and um like it sometimes may seem like wow he's really out there a lot but actually i'm not if you see how many actual interviews do i do it's quite a small number um but uh when if i do a tweet they'll like make an entire like two-page article about it you know um so i'm like like basically far furious i'm like actually quite internally focused at spacex and tesla even though it may not seem that way um and it's really just you know evolving the rocket technology uh with spacex and providing global internet with starling and then tesla it's about accelerating sustainable energy um and you know with electric cars and stationary battery packs and solar power and um you know the fundamental good of tesla i would say is measured
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by um how many years did we accelerate the advantage of sustainable energy uh and then the fundamental good of spacex is uh you know are we able to make life multi-planetary um and thus improve the probable lifespan of of uh consciousness um but you always say like what what is a unifying philosophy uh for me it is uh we should take the set of actions most likely to uh extend the scope scale and lifespan of consciousness as we know it um and uh you know so that's like like what what set of actions improve things at a civilizational level um and improve a probable lifespan of civilization um like hospitalization will come to an end at some point but let's try to make it last as long as possible um and it would be great to understand more about the nature
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of the universe uh why we're here the meaning of life where are things going where we come from um can we travel to other star systems and see if there are any alien civilizations that there might be there might be a whole bunch of long dead one planet civilizations out there that that existed you know 500 million years ago um if you think about the hispanic human civilization from the advent of the first writing it's only about five thousand years which is nothing um you know earth is roughly four and a half billion years old so um the old civilization as measured from the adventure writing is a flash in the pan and uh i think we want to take whatever actions we can to extend that flash in the pan to hopefully be a plane that lasts a long time i can't
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believe that's the transition from aliens away from away from this conversation back to uh to twitter what what i'm just saying it's aliens but yes what does twitter look like to you all right i gotta stop trolling people about the alien stuff because people really think i i i to be clear i've i've seen no evidence uh what i've seen no actual evidence for aliens i get asked that a lot um and i think i know and i've not seen anything um yet okay you've heard it here everybody um question about twitter when you look um five to ten years from now what do you consider successful for yourself in in acquiring the company and for all of us and the work that we do what does success look like yeah so i think um success would be um a is a substantial increase in
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daily active users um you know i don't like said if uh you know can you can we get uh daily active users over a billion that would be you know it's still only one eighth of us uh but that would be a huge improvement from where things are today um and uh you know and and i guess broadly speaking like is twitter helping um further civilization and consciousness um you know like are we it's just twitter i'm not we're not saying transactions are complete so i shouldn't say we but um but like on is twitter contributing to a a um a stronger longer lasting civilization where we're better able to understand the nature of reality um i would say like my philosophy is one of curiosity of trying to understand the nature of the universe in as much as possible to understand
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um so in order to understand the nature of the universe we must expand the scope and scale consciousness to extend the life of consciousness uh so i like i guess broadly speaking would be has twitter meaningfully improved um the strength and longevity of civilization i know that we have gone meaningfully over so first of all thank you so much for the time thank you for coming back for a part two thank you for continuing um the conversation with all of us all right you're welcome thank you so much we'll talk very soon all right thanks bye thank you bye everybody [Music] you